The Deep Dive free essay sample

In this activity, you will watch a group of professionals work to solve a design problem in just five days. Answer the following questions as you watch The Deep Dive. A class discussion will take place following the broadcast. 1. â€Å"From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between _________________ and _________________. † 2. The folks at IDEO state that they are not experts in any given area. But, they do claim to be experts on the _____strange_______________, which they apply to the innovation of consumer products. 3. After the team of designers is brought together, told the problem, and informed they have five days to â€Å"pull it off,† what phase of the design process do they immediately engage in? brainstorming 4. Give two examples of what the team members did during this phase. We will write a custom essay sample on The Deep Dive or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page |a. |They deffered between the good and the bad | |b. Made it better | 5. List five rules-of-thumb that IDEO employees follow when they share ideas during the brainstorming phase: |a. |Stay focused. Build on ideas | |c. |One convwersation at a time | |d. |Encourage wild ideas | |e. Differ judgement | 6. Why should wild (and sometimes crazy) ideas be entertained during the brainstorming phase? they need ideas to build on to make them fun and more safe 7. After the brainstorming phase was over, the team narrowed down the hundreds of ideas by _____________ for those ideas that were not only â€Å"cool† but also _________________ in a short period of time. What phase of the design process is this called? 8. IDEO believes that the ideas and efforts of a _____group_________ will always be more successful than the planning of a lone genius. 9. Once the ideas were narrowed down and divided into categories, the group was split into four smaller teams. What phase(s) of the design process was each of these groups responsible for? #3. research and generate ideas 10. The leaders at IDEO believe that ______fun__________ behavior and a _______playful_______ environment are two important reasons why their employees are able to think quickly and creatively to produce innovative results. 1. Sometimes, people come up with great solutions that work by trying their ideas first, and asking for _________answers________ later. 12. Design is often a process of going too far and having to take a few steps back. What phase of the design process would the critique of the four mock-ups come under? #5. explore possibilities 13. Upon critique of the four teams’ models, it was obvious that none of the teams had developed an optimum solution. However, the people at IDEO believe that it is important to _____fail________ often in order to _____finish________ sooner. 4. What percentage of the entire week’s time did it take to fabricate the final prototype? 3 days 15. Instead of showering his design team with a tremendous amount of praise, what did the boss require his employees to do with their new design? go out and see what people think about it 16. Of all the things that we are surrounded by every day, what has not been placed through the design process? Conclusion 1. What did you find to be the most impressive part of the team’s effort? 7. What advantages are there to having a design team with members that have non-engineering backgrounds? 18. There was a point in the process where a self-appointed group of adults stepped up, stopped the ideas, and redirected the group to break up into teams. Why was this done? 19. At the end of the video, Dave Kelly states, â€Å"Look around. The only things that are not designed are the things we find in nature. † Can you think of anything that would contradict this statement?

technoscience essays

technoscience essays The world is changing rapidly. A single technological development can lead to an infinite number of consequential developments, each of which having varying impacts on humanity. These impacts, or indicators, display the results of technological development. Climactic, economic, social, and energy related indicators are important in showing humanity's use of technoscience, and demonstrate that certain political and economic changes are needed so that technoscientists can use their knowledge to benefit the great majority of humanity. Climactic indicators are excellent examples of humanity's misuse of technoscience. One such indicator is global temperature. It displays the results of the burning of fossil fuels and the release of nitrous oxides into the atmosphere. Production of coal, oil, natural gas and nuclear power each expanded by 1 percent in 1995 (Brown, 16). Globally, the ten warmest years out of the last 130 have all occurred in the eighties and nineties (Brown, 15). These figures demonstrate that humanity is not effectively controlling and limiting its use of fossil fuels. As a result, acid rain falls upon the earth destroying what is left of the planet's forests and, an estimated 37 percent of the fish species that inhabit thelakes and streams of North America are either in jeopardy or extinct. A second indicator that displays humanity's misuse of technoscience is the global economy. Global economic statistics show the results of the applications of technoscience. In 1995, the global economy grew by an estimated 3.7 percent the largest gain since the 4.6 percent growth in 1980 (Brown, 74). The use of technoscientific developments in various fields raised the global output of goods and services. Although this was an impressive expansion promoting employment and development, it also increased the unsustainable demands on the earth's natural systems and resources, such as the planet's forests. Applications of tec...

Market strector Essay Example | Topics and Well Written Essays - 1000 words

Market strector - Essay Example very difficult due to the strong hold of the said organization this type of market existence, in which the firm has the strongest hold over the industry, is called monopoly. (McConnell, Brue, 2006). There are two types of monopolies. Natural Monopoly exists when an organization possesses a strategic control over assets or production, operations and/or distribution systems pertaining its particular product or industry. (Brakman, Heijdra, 2004). For example, an organization providing the government with the nuclear power plant energy would have a natural monopoly since it is performing a task which is highly strategic in nature. On the other hand, Coercive Monopoly refers to any other type of monopoly that has been acquired deliberately. It includes erecting barriers for potential competitors to enter into the business, acquiring patents, mergers & acquisitions with the competitors to engulf competition, etc. (Brakman, Heijdra, 2004). Firms often tend to achieve monopoly through erecting barriers for potential competitors to enter the market. These barriers may be of three types. The â€Å"economic barriers† include economies of scale (largely reducing costs through mass, full scale production), large capital requirements, technological superiority and absence of close substitute products. The â€Å"legal barriers† refer to intellectual property rights including patents, trademarks, copyrights, etc. which provide an organization with a strong edge over the competitors. Firms may also indulge in â€Å"deliberate action† including lobbying the government and concerned parties, collusion, etc. to acquire monopoly. (McConnell, Brue, 2006). The barriers like high liquidation costs that make it difficult for a firm to leave a business may also keep them from entering it enhancing the monopolistic effect of the already existing firm in the market. (McConnell, Brue, 2006). Firms may acquire patents in order to secure their monopolistic presence. They may come up with any

Health Promotion Proposal Coursework Example | Topics and Well Written Essays - 750 words

Health Promotion Proposal - Coursework Example They propose Nucleic acid amplification tests as preferred diagnostic tests performed on vaginal swabs or urine sample. They also recommend annual Chlamydia screening for all sexually active females under age 25. Department of Health: The New York State (2006) recommends the measures to prevent the spread of Chlamydia that include using a male or female condom, limiting number of sex partners and in case, one is exposed to infection he or she should avoid sexual contact and should visit the nearest a sexually transmitted disease (STD) clinic, or doctor. It is advisable to bring sexual partner along with so that they can be examined for infection and if need be, given proper treatment. Chlamydia is a public health issue in Europe too because untreated Chlamydia may lead to poor reproductive outcomes in women. Chlamydia causes tubal infertility, ectopic pregnancy and pelvic inflammatory disease (PID). Chlamydia is harmful to new born and may cause pneumonia and eye infections. It also facilitates the transmission of HIV. The cost of fertility treatment is high leading to in-vitro fertilization and tubal surgery. Controlling Chlamydia is challenging due to its asymptomatic nature; nevertheless, its prevention and control is possible through screening of target population and treatment (European Center for Disease Prevention and Control, 2009). The National Chlamydia Screening Program run by the department of health in the UK proposes to increase the testing regimen coverage from 25 % to 35 %. The evidence suggests that this will drastically reduce the prevalence of Chlamydia cases. Some estimates suggest that the program's past work has already reduced the prevalence by about 20 percent (Department of Health UK, 2011). Synthesis and Analysis Most literature across the globe agrees on certain aspects of Chlamydia infection. They all agree that its control is possible though concerted efforts are needed right from educating young adults on healthy sex activities; us ing male or female condom, especially when changing partners; and screening periodically the target population for infection. Screening is simple and can ascertain Chlamydia infection with reliability. Covering larger population for screening and treating them if found infected, can decrease the incidents of Chlamydia over time. Treatment is cost effective and the infected person needs to take medications only for a week or so to get completely rid of Chlamydia. The Theoretical Framework for Chlamydia Control It is important to note that currently, no vaccine is available to prevent Chlamydia infection. It is caused by bacteria called C. trachomatis and the most critical part is that it remains asymptomatic for months to years and thus infected person can transmit the disease without knowledge of anyone. Alternative ways of control are therefore necessary to prevent transmission of infection and sequelae. Screening for C. trachomatis in the target population becomes a necessary inte rvention to detect the infection. The theoretical framework for Chlamydia control thus lies within an ambit of widespread screening and subsequent treatment process through medications. Repeat Chlamydia infection may occur even after treatment process is over. Partner treatment, educating the patient and repeated testing become necessary

Printed slimming advertisements in Hong Kong

Printed slimming advertisements in Hong Kong Social institutions, such as family, education and mass media play an important role in the production and regulation of beliefs and practices of gender. Nowadays, advertising is a key institution of socialization in modern society and plays a crucial role in affecting public perception of women. When you walk on the street, slimming advertisements appear everywhere and there is no way to escape from receiving their messages. Undoubtedly, slimming has become a trend in Hong Kong. Moreover, those advertisements bombard us with ideal female images. Although it is widely believed that women have higher social status than the past and have more respect, there is a gap between the perceived female images in print media and real life. Thus, this paper argues that the printed slimming advertisements affect public perception of local women adversely since they often put emphasis on appearance and thinness, they objectify women by distorting the aesthetic standards of a human body and portray women as sex objects. Printed slimming advertisements may cultivate images of thinness. Fung (2006) estimates that there is around 30% of the pages of entertainment magazines advertisements directing at women. He further points out that those advertisements, especially slimming advertisements, have a great influence affecting the public perception on local women. Nowadays, printed slimming advertisements in magazines and on the billboards often suggest that one particular female image which conveys that an ideal body simply equals slim and not too small-breasted and taut, is socially valued. More importantly, those advertisements suggest the public that thin is in, fat is out (Lazier Kendrick, 1993, p. 209). Furthermore, printed slimming advertisements often attempt to create problems and fears that a fat body means more than something physical. According to those advertisements, a fat body tends to relate to some negative moral qualities. For example, a fat body is perceived as indicative of stupidity, laziness, sickness and self-indulgence. In addition, a fat body is the external sign of internal failure. On the contrary, those advertisements promote thinness as an image of grace, smartness, desirability and sex appeal. Those advertisements do not only tend to praise women with a slim body as fashionable and attractive, but also suggest that a thin body shows positive connotations of women. Thus, it is likely that printed slimming advertisements portraying local women should be thin and suggest that a fat body is not preferable. Along with thinness, appearance is often emphasized in printed advertisements. Almost all of the women in those printed advertisements are beautiful celebrities who are portrayed as professionals enjoying their lives, such as Cass Phang and Christy Chung of Marie France. For example, Fung (2006, p.175) points out that the advertisement of Marie France Bodyline by Christy Chung promotes the fashion of body contouring and gives the public an illusion of becoming a successful and professional woman through slimming. Therefore, printed slimming advertisements greatly affect public perception of local women adversely as they tend to acknowledge physical attractiveness and ignoring their inner beauty. Printed slimming advertisements tend to objectify women in order to distort the aesthetic standards of human body. Objectification means women are taught to internalize an observers perspective of their own bodies and more concerned with observable body attributes rather than focusing on non-observable body attributes such as feelings and internal bodily states (Kilbourne, 2002, as cited in Equal Opportunities Commission, p. 27). Therefore, the aesthetic standards of human body are likely to be distorted as women do not often treat their bodies as a whole by ignoring non-observable body attributes and putting their focus on body shape which should be similar with those figures in advertisements. As slimming companies aim at increasing the profit through those advertisement campaigns, a female body is commodified as a marketable product. According to Equal Opportunities Commission (2009), Greening suggests that advertising could be very powerful in shaping public perception toward wom en as selling objects and even tend to make the selling of womens body acceptable as it is one of the most powerful sources of education in society. Since the message on the printed slimming advertisements have great influence on women, such as those on the huge billboards outside shopping malls, a large number of women would like to compare themselves with the body shape and image on those advertisements. Moreover, they probably start to think that there is a need for them to conform to those beauty standards shown on the advertisements. They also view their faces as masks and their bodies as objects by denying the fact that everyones body should be unique and special. As a result, they are encouraged by those printed slimming advertisements to manipulate and change their faces and bodies through slimming. From the above, there may be a distortion of the aesthetic standards of the human body as women are likely to be portrayed as empty and decorative objects without individuality. Printed slimming advertisements may portray women as sex objects and women may portray as subordinate to men. It is widely believed that a large number of printed slimming advertisements display women with little clothes and even naked. Those advertisements often convey sexual information which defined by Harris (1994) as any representation that portrays or implies sexual interest, behaviour, or motivation (p.206), is often integrated within the advertisement as images, verbal element or both (Harris, 1994, as cited in Bohbot, 2003, p.13). For example, the printed advertisement of Fannie Yuen from Josephine Bust and Slimming Centre directs a readers gaze to her breasts. Thus, the printed slimming advertisements would affect public perception of local women as sex objects. The use of dismemberment in the printed slimming advertisements also makes women as sex objects. Dismemberment of women means it is the act of cutting, tearing, pulling, wrenching or otherwise removing, the limbs of a living thing (Equal Opportunities Commission, 2009, p.15). According to the Equal Opportunities Commission (2009, p.15), dismemberment of womens bodies is commonly seen in advertisements and highlight one part of a womans body, such as womans breasts and legs, while ignoring all other parts of her body, and portray women with missing appendages or substitute appendages. By using the technique of dismemberment, female bodies are collections of sexual features on display. By turning women into sex objects, womens role is distorted as women become weak and are subordinated by men. Subordinating women by men means that men always hold the power and authority and they treat women as their belonging as men assume that women are inferior. Models in printed slimming advertisements are passive and submissive, such as the printed advertisement of Sausontong showing the model lying on the floor with bikini. The passive and submissive poses suggest that women are for male sexual desire and s atisfy male gaze. According to Berger (2008), men are always spectators and women are always seen. The status of women is lowered by those advertisements as women are portrayed as sex objects. Thus, printed slimming advertisements may portray women as sex objects and women are portrayed as a subordination of men. It has been shown that public perception of women is affected by printed slimming advertisements negatively in Hong Kong. Those advertisements cherish the notion of thinness and appearance, dehumanize women as objects and even further devalue women as sex objects which subordinated by men. Therefore, I suggest that there should be guidelines and codes of conduct for advertising organizations. I hope that printed slimming advertisements in Hong Kong will portray women positively in the foreseeable future. References Berger, J. (2008)Ways of Seeing. Britian: Pengin Bohbot, M. (2003) What is Sex in Advertising. In Reichert, T. Lambiase, J. (Eds.), (p.13) Sex in advertising: perspectives on the erotic appeal. U.S.: Lawerence Erlbaum Associations Equal Opportunities Commission. (2009). Study of Public Perception of Female Portrayal of Female Gender in Hong Kong Media. Retrieved October 5, 2009, from http://www.eoc.org.hk/EOC/Upload/UserFiles/File/Report_Eng.pdf Fung, A. (2006). Gender and Adverting: The Promotional Culture of Whitening and Slimming. In Chan. K (Ed.), (p.175) Advertising and Hong Kong Society. Hong Kong: The Chinese University Press Lazier, L. Kendrick, A. (1993). Women in Advertisements: Sizing Up the Images, Roles, and Functions. In P.J. Creedon (Ed.), (p.209) Women in Mass Communication. London NY : Sage.

Coursework Assessment Essay

In Patch Adams, Robin Williams portrays a doctor who strives to â€Å"improve the quality of life. â€Å"The movie is a perfect example of many cases of sacramental awareness and the sacrament of Anointing of the Sick. Patch encounters a â€Å"once-brilliant† man in a psychiatric clinic. Arthur Mendel son helps hunter the first character Patch meets is Arthur Mendel son. Arthur influences Patch’s ability to see through problems. In a Christ-like manner, we must see through and past the problems and look ahead toward the solution Christ died for our sins by looking past the problem. Patch also helps out his roommate, Rudy out. This brings on a revelation for Patch which lets him see through the scientific names of diseases. He learns to treat the person, not the disease. When he agrees to become a doctor, Patch is not only venturing into the field to physically heal people but also more importantly to spiritually heal people. This parallels Anointing of the Sick after meeting his two close friends, Truman and Cairn, Patch desires to reach out and help people, not to bury himself in his books. His friends quickly jump on the bandwagon and help him to carry out his theories. The sacramental awareness of Patch’s roommate is questionable until we find that he is genuinely good in the end. However, Dean Walcott is up until the end a foe of Patch’s. He is concerned with the physical aspect of healing much more than the spiritual aspect of healing. In the old church, Anointing of the Sick was sometimes believed to be physical. The spiritual aspect of healing would later be brought back into effect rightfully. When Patch is treating patients in his clinic, he exhibits great sacramental awareness by simply admitting that we are a community that can help each other. He proclaims that everyone is both a doctor and a patient. Patch also nears the meaning of the sacrament of Anointing of the Sick. He heals people in a beautiful way.

Hawthorne Studies Essay

Employees can be considered as an organization most valuable asset. Their development by the organizational administrative possibly is a definition for personnel management. The needs for concern about individuals in an organization had been long time overdue. The Hawthorne studies were a step forward. Such studies was about relations approach through a series of research methods, for instance illuminations and relay assembly test room experiments, interviewing problem and bank wiring observation. This essay will discuss to which extent Personnel management is a legacy of the Hawthorne Studies. An economic motivation such as incentives was irrelevant in the process of increasing productivity. From the study one can derived that workers’ achievement was solely based on the group decisions. They decided what the right amount of the day was. There are other influential factors that account for the increase of productivity. One can speculate that the workers had their own agenda, given that the impose conditions on them was inefficient. The continuity in the increase of productions could still be observed regardless of the situations. Group interactions through both formal and informal group existed throughout every organizations. The study implies that informal groups existed alongside formal groups. Such groupings develop their own rules and behavior as well as mechanizations to implement it. The employees were more receptive to their group firmness than to the control and inducements of the executives. The will of individuals to belong to an informal cluster with folks of identical attitude and background is much desirable. One can speculate that workers often sympathize with one another consequently they might have a change in their attitude due to group demands. The Hawthorne effect is significant when discussing the legacy of Hawthorne studies. This resulted in the workers to modify investigational aspects of their behavior. A simple reason is that they knew they were being observed. One can imply that the workers bound to display exemplary behavior that is anticipated from them. In view of the fact that they will never know if there will be serious penalty to follow due to result obtained. As one will adapt to the environmental norms and also follow it. Biasness in the interpretations of data is to be questioned. The investigator’s own principles might have influences the constructions of justifications. No more than the management perspective was deliberated. How individuals maximize output were the focal point of the studies, nevertheless the lines of reasoning were in support of the management (servants of power) as describe by Baritz(1965). This in turn gave room for the sensitive employees to be manipulated by judicious managers. Managers often governed by logistics of cost and efficiency as a result they created conditions for workers to produce more. Other believable explanations was omitted, thus errors from the results was imminent. Rose remarked† the Hawthorne studies, upon which so much human relations theory depended, were too incompetently executed to demonstrated very much at all† (Rose 1978 P.171). One can give credit to Rose as the sampling of workers was selective instead of a random sampling method. Furthermore troublesome personnel were replaced; this was because the researchers wanted to maintain the friendly atmosphere within the chosen group. The isolation of the group was an additional mistake. All of these features did not simulate the actual working environment. The experiment employment surrounding was a faà §ade. This resulted in the naivety on the researcher’s behalf, whereby unexpectedly they guided workers to produce an expected conclusion. To conclude one will argue that the Hawthorne Studies was a legacy of personnel management. It is due to the studies that individuals in organizations were taken seriously. Group regulation is one of the aspects that influence individuals’ decisions to maximize or minimize output. Economic motivation is not that indispensible. On the other hand one cannot perceive the studies as a legacy in personnel management for the reason that the Hawthorne effect was mostly influential. Inevitable biasness from researchers’ judgment as they were from a affluent background and traditionally they support the management as George Homans (1962, p.4) a Hawthorne studies researcher remarked As a Republican Bostonian who had not rejected his comparative wealthy family, I felt during the thirties that I was under attack, above all from the Marxists. Lastly the condition under which the studies were undertaken was not up to standards, but according to the naivety of the researchers.