Wednesday, May 6, 2020

A time when i ran away Free Essays

Everybody at school Jeers at me and constantly bullies me. Even the teachers pick on me, because I’m not exactly the brightest student. Everyday I go home battered and bruised yet my parents still don’t take a second look at me. We will write a custom essay sample on A time when i ran away or any similar topic only for you Order Now I may be shy, but I’m also mysterious, curious and after some thought, and quite a lot of beatings, I decided to try something new, to run away from home. Vive been traveling for ages now, with no insight of where I’m going. The hot sun bears down on me, my lips are parched and I’m desperate for an ice cold drink. I use what little spare change I have, to buy myself a bottle of water, and before I know it Vive gone through the whole thing. I’m exhausted, yet I have no shelter, no food or drink, and worst of all I have no family. I really regret running away. I wish I could Just have a second chance to go back and fix everything. But I know better, that I’m not wanted there, and that they’re all probably throwing a party now that Vive left. I realism that I have no hope, if I keep on moaning and groaning about what an idiot I am. So, instead I decide to make a plan as to how I can survive. Vive never shoplifted before; it’s a completely new concept for me. When I was younger I would always feel guilty about sneaking a few chocolates of the top of the cupboard. So you can see how petrified I am about shoplifting. I try to casually stroll Into Deco’s, but I can’t keep my heart from thumping so fast, I can’t stop the sweat from bucketing down my face. Every aisle has a shop assistant wandering around keeping an eye on everything. I decided to try the confectionery aisle. I sneakily slipped a Fruit Pastilles packet Into my pocket and Just as I done so; I was halted by the assistant. I felt my pulse break; I knew I was in for It. H reached behind himself and took out a sheet. Sprawled out across the front was LOST BOY, with a picture of someone who looked exactly like me. That’s when It hit me that I was the lost boy. No words could describe how I was feeling. I dashed out of the store and sprinted all the way home, only to find It completely abandoned. I asked a passer-by where the occupants of my house were. He calmly pointed to the roof and said they hurdled to their death, because of the heartache of losing their missing son. It was at that moment, that I collapsed to the round, and was once again reunited with my family a time when I ran away By Reverberant-Congratulating petrified I am about shoplifting. I try to casually stroll into Deco’s, but I can’t keep my decided to try the confectionery aisle. I sneakily slipped a Fruit Pastilles packet into knew I was in for it. H reached behind himself and took out a sheet. Sprawled out That’s when it hit me that I was the lost boy. No words could describe how I was feeling. I dashed out of the store and sprinted all the way home, only to find it How to cite A time when i ran away, Essays

Sunday, May 3, 2020

Disaster in Future Essay Sample free essay sample

Outline We are all traveling on a development fling crisscrossing all the barriers of vantage to make emblem of alien amenitiess for ourselves but at the same clip we are burying that we are ourselves ask foring dangers of limitless grades. During past many old ages. 100s of 1000s of lives all over the universe are acquiring succumbed to the nature’s fad in the signifier of Hurricans. twisters. temblors. inundations. dearth. draft and diseases conveying lone devastations and desolations all the manner. The desire and super-ego of adult male to command worlds. the Earth. its productiveness and its conditions has merely brought decease. desolation and devastation. Delicate balance between ecosystems on our planet has been disturbed by the uninterrupted population growing. Urbanization and industrialisation has resulted in land-originating pollution and additions in the usage of fossil fuels contributed significantly to the heating of the Earth due to let go of of gases such as C dioxide. N oxides. methane and Chlorofluoro-carbons in the ambiance. Significant alterations in the H2O and radiation balance of the planet have taken topographic point due to extended deforestation of big surface countries of the Earth. Changes in clime. planetary heating and rise in sea degree is truly a cause of great concern as they appears to hold serious inauspicious impacts non merely on our twenty-four hours to twenty-four hours to lives but besides whole of animate being and works life. But this is non the terminal every bit and as there is addition in the development activities. in the signifier of new innovations and technological developments there is more and more perturbation in the balance of nature. and more and more we are at hazard of expected addition in the frequence of hurricanes. storms. heavy rains. inundations and flash inundations impeding the really nucleus of development procedure. Mining. reservoir building. Oil and gas production have added to our wealth but on the othe manus riggering the hazard of temblors excessively in the close hereafter. Introduction: Before adult male adopted civilisation as a manner of life. he was populating. for million of old ages into the really laps of nature holding really near predatory-prey relationship with all the species of animate beings and works lives and there was a certain set of equilibrium in the nature. As clip passed and we began to free our sight towards our ain beginnings. our attempts all went into innovation of tools and wholly a different manner of life As and as we are happening ourselves traveling off from our roots. we began to develop a sense of inferior place and position. We have stopped ourselves seeking jobs from nature and began our hunt merely for those replies that meet our peculiar demands and at a peculiar motion. Passage: Man’s endeavouring spree forced him to began caressing with the really nature he was portion of harmonizing to ain suited and selfish designs resulted in the beginning of ecological instability and along with it nature’s fad in the signifier of earthquack. Tsunami. Volcanoes. inundations etc. in its varied and varicolored signifier. At this minute where we all are gathered together to discourse catastrophes adult male has inflicted upon themselves. I would wish to prehend this as an chance to bespeak and raise an dismay on the catastrophes we all can confront in the close hereafter. The importance of this subject lies in the fact that Scientists are continuously giving us warning on catastrophes that nature can confer onto us if we do non move and play our parts in the development activity of the province. Our life. is capable to the phantasies of our rich civilization but a civilization which is repressed. and severed off in its full badness from the wild life of the Earth and it was because of this disaffection merely. the hazard of nature taking its enormous function will maintain on increasing and here I will convey to all of your sort notice ineluctable catastrophes we are traveling to confront in the close hereafter. because more and more we interfere in the working of nature. more and more jobs we are making for ourselves. Body It was the twelvemonth 1970. shot was traveling on for the Simon and Garfunkeil’s â€Å"Bridge Over Troubled Water’s. Appolo 13. and the decease of Scope Monkeys Trial defendant’s John T Scoops and yet same minute was besides the taging point of the birth of the World environmental motions while detecting the First Earth Day. In July when the environmental protection bureau was formed what followed was assorted parts of federal statute law act like Clean Air act and clean H2O Act and clean endangered species Act which was written to protect environment and the environment protection bureau. After all with these Acts of the Apostless. the manner of life of America was changed enormously and raises the consciouness about the people on litering. recycling. planetary heating etc. Fridge in Organic group is in hit with broad politician and holiwood famous persons have conspired to unleash a inundation of environmental extension and eco myths. For eg Ozone consuming hair spay aerosoles and so egress burning angles which all can be cause sedate injury to organic structure. United Nation Food and Agricultural Organization demonstrates their rapidly turning herds of Cattle as one of the biggest menace to human sort. 1. 5 billion cowss on Earth are responsible for plunging 18 per cent of green house gasses doing planetary heating. More than tierce of the Green house gas Methane comes out of the cattles and their manure and 100 other more types of polluting gasses. Technical university of Norway is claiming to happen out mouse besides held responsible for breathing ore than 200000 kgs of Carbon di oxide every twelvemonth. If these emanations continues to turn at a rapid rate so clip is non far when we will hold Carbon di oxide merely every where near us and near our surface. . In the history of Tsumani. temblors had been the major perpetrators. but they besides have been caused due to monolithic motions above or below the H2O surface. volcanic eruptions. submerged erodings. big meteoroid or star-shaped impacts. or proving of atomic arms under the oceans. It has been an occasional phenomenon and the universe has been witnessing its immense moving ridges hitting the shores with its full horrific might doing merely devastation all the manner. Whether anticipations of our scientists sing the reaching of catastrophes will turn out true or non. yet it can be really good said that if all do non take concrete attempts to cut down our intervention in nature’s sole enterprises. there is every possibility for any natural catastrophe. Natural catastrophes have been happening really often. yet really few concrete attempts are being done to forestall us from their black effects. In the terminal. I would merely wish to state that demand of the hr is to analyze and chew over on the expected catastrophes in the hereafter and arrive at some concrete solution without endangering each oter On one manus. scientists are giving the warning marks whereas on the other manus experts’ purpose to state that anticipations about La Palma or the Hawaiian vent of Kilauea are exaggerated. The Tsunami society thinks it to be this whole megatsunami matter as scaremongering tactics. In other words. the whole construct of megatsunami is merely to frighten the people else advocates of megatusnami have no solid valid evidences to turn out their point. Infact George Pararas-Carayannis. laminitis of the Tsunami Society. said. â€Å"We are speaking about 1000s of old ages in the hereafter. Anything could go on. An asteroid could besides fall on Earth. † ( China Daily. on-line edition ) . Even figure of experts covering with moving ridges pinpointed the fact that tsunami happening from sudden landslides disperses at a much faster gait than those generated by powerful temblor. and the editor. Charles Mader. of the Science of Tsunami Hazards Decision. Pinpointed the fact that even there has been monolithic landslides on La Palma. and tsunami to make North America. the tsunami making North America would be no more than 1 metre Whether anticipations of our scientists sing the reaching of megatsunamis will turn out true or non. yet it can be really good said that if all do non take concrete attempts to cut down our intervention in nature’s sole enterprises. there is every possibility for any natural catastrophe. Natural catastrophes have been happening really often. yet really few concrete attempts are being done to forestall ourselves organize its black effects. In the terminal. I would merely wish to state that demand of the hr is to analyze and chew over on the expected catastrophes in the hereafter and arrive at some concrete solution without endangering the other.

Thursday, March 26, 2020

The Deep Dive free essay sample

In this activity, you will watch a group of professionals work to solve a design problem in just five days. Answer the following questions as you watch The Deep Dive. A class discussion will take place following the broadcast. 1. â€Å"From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between _________________ and _________________. † 2. The folks at IDEO state that they are not experts in any given area. But, they do claim to be experts on the _____strange_______________, which they apply to the innovation of consumer products. 3. After the team of designers is brought together, told the problem, and informed they have five days to â€Å"pull it off,† what phase of the design process do they immediately engage in? brainstorming 4. Give two examples of what the team members did during this phase. We will write a custom essay sample on The Deep Dive or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page |a. |They deffered between the good and the bad | |b. Made it better | 5. List five rules-of-thumb that IDEO employees follow when they share ideas during the brainstorming phase: |a. |Stay focused. Build on ideas | |c. |One convwersation at a time | |d. |Encourage wild ideas | |e. Differ judgement | 6. Why should wild (and sometimes crazy) ideas be entertained during the brainstorming phase? they need ideas to build on to make them fun and more safe 7. After the brainstorming phase was over, the team narrowed down the hundreds of ideas by _____________ for those ideas that were not only â€Å"cool† but also _________________ in a short period of time. What phase of the design process is this called? 8. IDEO believes that the ideas and efforts of a _____group_________ will always be more successful than the planning of a lone genius. 9. Once the ideas were narrowed down and divided into categories, the group was split into four smaller teams. What phase(s) of the design process was each of these groups responsible for? #3. research and generate ideas 10. The leaders at IDEO believe that ______fun__________ behavior and a _______playful_______ environment are two important reasons why their employees are able to think quickly and creatively to produce innovative results. 1. Sometimes, people come up with great solutions that work by trying their ideas first, and asking for _________answers________ later. 12. Design is often a process of going too far and having to take a few steps back. What phase of the design process would the critique of the four mock-ups come under? #5. explore possibilities 13. Upon critique of the four teams’ models, it was obvious that none of the teams had developed an optimum solution. However, the people at IDEO believe that it is important to _____fail________ often in order to _____finish________ sooner. 4. What percentage of the entire week’s time did it take to fabricate the final prototype? 3 days 15. Instead of showering his design team with a tremendous amount of praise, what did the boss require his employees to do with their new design? go out and see what people think about it 16. Of all the things that we are surrounded by every day, what has not been placed through the design process? Conclusion 1. What did you find to be the most impressive part of the team’s effort? 7. What advantages are there to having a design team with members that have non-engineering backgrounds? 18. There was a point in the process where a self-appointed group of adults stepped up, stopped the ideas, and redirected the group to break up into teams. Why was this done? 19. At the end of the video, Dave Kelly states, â€Å"Look around. The only things that are not designed are the things we find in nature. † Can you think of anything that would contradict this statement?

Friday, March 6, 2020

technoscience essays

technoscience essays The world is changing rapidly. A single technological development can lead to an infinite number of consequential developments, each of which having varying impacts on humanity. These impacts, or indicators, display the results of technological development. Climactic, economic, social, and energy related indicators are important in showing humanity's use of technoscience, and demonstrate that certain political and economic changes are needed so that technoscientists can use their knowledge to benefit the great majority of humanity. Climactic indicators are excellent examples of humanity's misuse of technoscience. One such indicator is global temperature. It displays the results of the burning of fossil fuels and the release of nitrous oxides into the atmosphere. Production of coal, oil, natural gas and nuclear power each expanded by 1 percent in 1995 (Brown, 16). Globally, the ten warmest years out of the last 130 have all occurred in the eighties and nineties (Brown, 15). These figures demonstrate that humanity is not effectively controlling and limiting its use of fossil fuels. As a result, acid rain falls upon the earth destroying what is left of the planet's forests and, an estimated 37 percent of the fish species that inhabit thelakes and streams of North America are either in jeopardy or extinct. A second indicator that displays humanity's misuse of technoscience is the global economy. Global economic statistics show the results of the applications of technoscience. In 1995, the global economy grew by an estimated 3.7 percent the largest gain since the 4.6 percent growth in 1980 (Brown, 74). The use of technoscientific developments in various fields raised the global output of goods and services. Although this was an impressive expansion promoting employment and development, it also increased the unsustainable demands on the earth's natural systems and resources, such as the planet's forests. Applications of tec...

Wednesday, February 19, 2020

Market strector Essay Example | Topics and Well Written Essays - 1000 words

Market strector - Essay Example very difficult due to the strong hold of the said organization this type of market existence, in which the firm has the strongest hold over the industry, is called monopoly. (McConnell, Brue, 2006). There are two types of monopolies. Natural Monopoly exists when an organization possesses a strategic control over assets or production, operations and/or distribution systems pertaining its particular product or industry. (Brakman, Heijdra, 2004). For example, an organization providing the government with the nuclear power plant energy would have a natural monopoly since it is performing a task which is highly strategic in nature. On the other hand, Coercive Monopoly refers to any other type of monopoly that has been acquired deliberately. It includes erecting barriers for potential competitors to enter into the business, acquiring patents, mergers & acquisitions with the competitors to engulf competition, etc. (Brakman, Heijdra, 2004). Firms often tend to achieve monopoly through erecting barriers for potential competitors to enter the market. These barriers may be of three types. The â€Å"economic barriers† include economies of scale (largely reducing costs through mass, full scale production), large capital requirements, technological superiority and absence of close substitute products. The â€Å"legal barriers† refer to intellectual property rights including patents, trademarks, copyrights, etc. which provide an organization with a strong edge over the competitors. Firms may also indulge in â€Å"deliberate action† including lobbying the government and concerned parties, collusion, etc. to acquire monopoly. (McConnell, Brue, 2006). The barriers like high liquidation costs that make it difficult for a firm to leave a business may also keep them from entering it enhancing the monopolistic effect of the already existing firm in the market. (McConnell, Brue, 2006). Firms may acquire patents in order to secure their monopolistic presence. They may come up with any

Tuesday, February 4, 2020

Health Promotion Proposal Coursework Example | Topics and Well Written Essays - 750 words

Health Promotion Proposal - Coursework Example They propose Nucleic acid amplification tests as preferred diagnostic tests performed on vaginal swabs or urine sample. They also recommend annual Chlamydia screening for all sexually active females under age 25. Department of Health: The New York State (2006) recommends the measures to prevent the spread of Chlamydia that include using a male or female condom, limiting number of sex partners and in case, one is exposed to infection he or she should avoid sexual contact and should visit the nearest a sexually transmitted disease (STD) clinic, or doctor. It is advisable to bring sexual partner along with so that they can be examined for infection and if need be, given proper treatment. Chlamydia is a public health issue in Europe too because untreated Chlamydia may lead to poor reproductive outcomes in women. Chlamydia causes tubal infertility, ectopic pregnancy and pelvic inflammatory disease (PID). Chlamydia is harmful to new born and may cause pneumonia and eye infections. It also facilitates the transmission of HIV. The cost of fertility treatment is high leading to in-vitro fertilization and tubal surgery. Controlling Chlamydia is challenging due to its asymptomatic nature; nevertheless, its prevention and control is possible through screening of target population and treatment (European Center for Disease Prevention and Control, 2009). The National Chlamydia Screening Program run by the department of health in the UK proposes to increase the testing regimen coverage from 25 % to 35 %. The evidence suggests that this will drastically reduce the prevalence of Chlamydia cases. Some estimates suggest that the program's past work has already reduced the prevalence by about 20 percent (Department of Health UK, 2011). Synthesis and Analysis Most literature across the globe agrees on certain aspects of Chlamydia infection. They all agree that its control is possible though concerted efforts are needed right from educating young adults on healthy sex activities; us ing male or female condom, especially when changing partners; and screening periodically the target population for infection. Screening is simple and can ascertain Chlamydia infection with reliability. Covering larger population for screening and treating them if found infected, can decrease the incidents of Chlamydia over time. Treatment is cost effective and the infected person needs to take medications only for a week or so to get completely rid of Chlamydia. The Theoretical Framework for Chlamydia Control It is important to note that currently, no vaccine is available to prevent Chlamydia infection. It is caused by bacteria called C. trachomatis and the most critical part is that it remains asymptomatic for months to years and thus infected person can transmit the disease without knowledge of anyone. Alternative ways of control are therefore necessary to prevent transmission of infection and sequelae. Screening for C. trachomatis in the target population becomes a necessary inte rvention to detect the infection. The theoretical framework for Chlamydia control thus lies within an ambit of widespread screening and subsequent treatment process through medications. Repeat Chlamydia infection may occur even after treatment process is over. Partner treatment, educating the patient and repeated testing become necessary

Monday, January 27, 2020

Printed slimming advertisements in Hong Kong

Printed slimming advertisements in Hong Kong Social institutions, such as family, education and mass media play an important role in the production and regulation of beliefs and practices of gender. Nowadays, advertising is a key institution of socialization in modern society and plays a crucial role in affecting public perception of women. When you walk on the street, slimming advertisements appear everywhere and there is no way to escape from receiving their messages. Undoubtedly, slimming has become a trend in Hong Kong. Moreover, those advertisements bombard us with ideal female images. Although it is widely believed that women have higher social status than the past and have more respect, there is a gap between the perceived female images in print media and real life. Thus, this paper argues that the printed slimming advertisements affect public perception of local women adversely since they often put emphasis on appearance and thinness, they objectify women by distorting the aesthetic standards of a human body and portray women as sex objects. Printed slimming advertisements may cultivate images of thinness. Fung (2006) estimates that there is around 30% of the pages of entertainment magazines advertisements directing at women. He further points out that those advertisements, especially slimming advertisements, have a great influence affecting the public perception on local women. Nowadays, printed slimming advertisements in magazines and on the billboards often suggest that one particular female image which conveys that an ideal body simply equals slim and not too small-breasted and taut, is socially valued. More importantly, those advertisements suggest the public that thin is in, fat is out (Lazier Kendrick, 1993, p. 209). Furthermore, printed slimming advertisements often attempt to create problems and fears that a fat body means more than something physical. According to those advertisements, a fat body tends to relate to some negative moral qualities. For example, a fat body is perceived as indicative of stupidity, laziness, sickness and self-indulgence. In addition, a fat body is the external sign of internal failure. On the contrary, those advertisements promote thinness as an image of grace, smartness, desirability and sex appeal. Those advertisements do not only tend to praise women with a slim body as fashionable and attractive, but also suggest that a thin body shows positive connotations of women. Thus, it is likely that printed slimming advertisements portraying local women should be thin and suggest that a fat body is not preferable. Along with thinness, appearance is often emphasized in printed advertisements. Almost all of the women in those printed advertisements are beautiful celebrities who are portrayed as professionals enjoying their lives, such as Cass Phang and Christy Chung of Marie France. For example, Fung (2006, p.175) points out that the advertisement of Marie France Bodyline by Christy Chung promotes the fashion of body contouring and gives the public an illusion of becoming a successful and professional woman through slimming. Therefore, printed slimming advertisements greatly affect public perception of local women adversely as they tend to acknowledge physical attractiveness and ignoring their inner beauty. Printed slimming advertisements tend to objectify women in order to distort the aesthetic standards of human body. Objectification means women are taught to internalize an observers perspective of their own bodies and more concerned with observable body attributes rather than focusing on non-observable body attributes such as feelings and internal bodily states (Kilbourne, 2002, as cited in Equal Opportunities Commission, p. 27). Therefore, the aesthetic standards of human body are likely to be distorted as women do not often treat their bodies as a whole by ignoring non-observable body attributes and putting their focus on body shape which should be similar with those figures in advertisements. As slimming companies aim at increasing the profit through those advertisement campaigns, a female body is commodified as a marketable product. According to Equal Opportunities Commission (2009), Greening suggests that advertising could be very powerful in shaping public perception toward wom en as selling objects and even tend to make the selling of womens body acceptable as it is one of the most powerful sources of education in society. Since the message on the printed slimming advertisements have great influence on women, such as those on the huge billboards outside shopping malls, a large number of women would like to compare themselves with the body shape and image on those advertisements. Moreover, they probably start to think that there is a need for them to conform to those beauty standards shown on the advertisements. They also view their faces as masks and their bodies as objects by denying the fact that everyones body should be unique and special. As a result, they are encouraged by those printed slimming advertisements to manipulate and change their faces and bodies through slimming. From the above, there may be a distortion of the aesthetic standards of the human body as women are likely to be portrayed as empty and decorative objects without individuality. Printed slimming advertisements may portray women as sex objects and women may portray as subordinate to men. It is widely believed that a large number of printed slimming advertisements display women with little clothes and even naked. Those advertisements often convey sexual information which defined by Harris (1994) as any representation that portrays or implies sexual interest, behaviour, or motivation (p.206), is often integrated within the advertisement as images, verbal element or both (Harris, 1994, as cited in Bohbot, 2003, p.13). For example, the printed advertisement of Fannie Yuen from Josephine Bust and Slimming Centre directs a readers gaze to her breasts. Thus, the printed slimming advertisements would affect public perception of local women as sex objects. The use of dismemberment in the printed slimming advertisements also makes women as sex objects. Dismemberment of women means it is the act of cutting, tearing, pulling, wrenching or otherwise removing, the limbs of a living thing (Equal Opportunities Commission, 2009, p.15). According to the Equal Opportunities Commission (2009, p.15), dismemberment of womens bodies is commonly seen in advertisements and highlight one part of a womans body, such as womans breasts and legs, while ignoring all other parts of her body, and portray women with missing appendages or substitute appendages. By using the technique of dismemberment, female bodies are collections of sexual features on display. By turning women into sex objects, womens role is distorted as women become weak and are subordinated by men. Subordinating women by men means that men always hold the power and authority and they treat women as their belonging as men assume that women are inferior. Models in printed slimming advertisements are passive and submissive, such as the printed advertisement of Sausontong showing the model lying on the floor with bikini. The passive and submissive poses suggest that women are for male sexual desire and s atisfy male gaze. According to Berger (2008), men are always spectators and women are always seen. The status of women is lowered by those advertisements as women are portrayed as sex objects. Thus, printed slimming advertisements may portray women as sex objects and women are portrayed as a subordination of men. It has been shown that public perception of women is affected by printed slimming advertisements negatively in Hong Kong. Those advertisements cherish the notion of thinness and appearance, dehumanize women as objects and even further devalue women as sex objects which subordinated by men. Therefore, I suggest that there should be guidelines and codes of conduct for advertising organizations. I hope that printed slimming advertisements in Hong Kong will portray women positively in the foreseeable future. References Berger, J. (2008)Ways of Seeing. Britian: Pengin Bohbot, M. (2003) What is Sex in Advertising. In Reichert, T. Lambiase, J. (Eds.), (p.13) Sex in advertising: perspectives on the erotic appeal. U.S.: Lawerence Erlbaum Associations Equal Opportunities Commission. (2009). Study of Public Perception of Female Portrayal of Female Gender in Hong Kong Media. Retrieved October 5, 2009, from http://www.eoc.org.hk/EOC/Upload/UserFiles/File/Report_Eng.pdf Fung, A. (2006). Gender and Adverting: The Promotional Culture of Whitening and Slimming. In Chan. K (Ed.), (p.175) Advertising and Hong Kong Society. Hong Kong: The Chinese University Press Lazier, L. Kendrick, A. (1993). Women in Advertisements: Sizing Up the Images, Roles, and Functions. In P.J. Creedon (Ed.), (p.209) Women in Mass Communication. London NY : Sage.